Presentation Information.

New Media

Graphic design –noun the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, esp. to produce a specific effect. New media –noun developing usually electronic forms of media regarded as being experimental

Graphic design: New media is a form of communicating visually through a range of media including media based on new information technology (such as the Internet or World Wide Web.)

Basically communicating visually with your target audience

Communication Theory.

There is much discussion in the academic world of communication as to what actually constitutes communication. Currently, many definitions of communication are used in order to conceptualize the processes by which people navigate and assign meaning. The issue of communication using a fairly general approach shows a model for communication where an originator A sends a message M to a recipient B.

Humanistic and rhetorical viewpoints and theories dominated the discipline prior to the twentieth century, when more scientific methodologies and insights from psychology, linguistics and advertising began to influence communication thought and practice.

Roland Barthes.

Roland Barthes (November 12, 1915 – March 25, 1980) was a French literary critic, literary and social theorist and philosopher.

Ideas and Works: He determines in his work entitled ‘Writing Degree Zero’ (1953) that language and style are both matters that appeal to conventions, and are thus not purely creative. Rather, form, or what Barthes calls ‘writing’, the specific way an individual chooses to manipulate conventions of style for a desired effect, is the unique and creative act. One’s form is vulnerable to becoming a convention once it has been made available to the public.
“This means that being creative is an ongoing process of continual change and reaction.”

Barthes' also compiled monthly contributions that made up Mythologies (1957) that would often interrogate pieces of cultural material to expose how the middle class society used them to assert its values upon others.

World Cup 2010
The 2010 FIFA World Cup will be the 19th FIFA World Cup, an international tournament for association football, that is scheduled to take place between 11 June and 11 July 2010 in South Africa.

Project Title.
Visual Identity and 30sec - 1min animation to promote the FIFA World Cup 2010.

Proposal.

Create a short promotional video and visual identity for the FIFA World Cup 2010 in South Africa.

Why.
I came to this decision for two main reasons. First of all I am a big football fan, especially international football, and would love the chance to work on such a project. I am also very interested in the host country of South Africa, particularly their amazing landscapes and rich African wildlife. This was as a result of watching the classic film that is 'The Lion King' as a child. I also have an interest in African art and design because of their use of warm colours and abstract imagery.

Vehicle.

The form this project shall take is that of a promotional animation/ video. I also intend to create a visual identity for the event which will include Logo design, corporate colours and a possible mascot for the event.
Poster design and an online presence are also a possibility.

Olt Aicher.

Otl Aicher was one of the leading German graphic designers of the 20th century. Aicher is probably best known for being the lead designer for the 1972 Munich Olympic games. He created a new set of pictograms that paved the way for the ubiquitous stick figures currently used in public signs. He also created the first official Olympic Mascot, a striped dachshund named Waldi.

2012 London Olympic bid logo / pitch Foundation 33

Foundation 33, a design studio formed in March 2000, pitched a logo design for the 2012 Olympics. Although it was not the winning design it is fascinating to examine the concept.
Logo concept • The five rings that make up the Olympic logo each represent a different continent of the world • The five rings are combined to form a single graphic logo • The new logo brings the different continents and people of the world together and represents the diversity and multi culture realism within London • The logo references a target, a symbol of aspiration and achievement as well as a sport icon in competition • The logo is powerfully contemporary and communicates the idea of the modernity and diversity in London • Contemporary / modern / iconic / cool • The world in one city • Focus on London • The centre off attention

World Cup Posters (Computer Arts August 2006)

In 1930, Uruguay became the first host nation and the first football world champion. Artist Guillermo Laborde created a poster, complete with abstract goalkeeper and art deco sensibility.

The world cup in 1934 hosted by Italy, hoped to ease the tension of a Europe edging towards a state of war. The poster showed a player with a ball resting on Europe; it was football, rather than Hitler, that would conquer the continent.

Olympics and world football drank from the same cup in the 70’s. Lance Wyman designed both posters for the Mexico 1968 games and the 1970 Mexico World Cup. The rest of the 70’s saw Olympic and World Cup posters feature quite simple images until 1982.

Between 1982 and 1994, World Cup art was back in the hands of Artists, with Juan Miro creating the poster for 1982.

The France 1998 tournament was very different. The poster, designed by an art student called Nathalie Le Gall; it took a fresh look at the game via photomontage.

Before the last World Cup in 2006, FIFA selected 5 posters from 900 entries. A telephone vote was held, during which the German people selected a design by Berlin Agency We Do, featuring a night sky filled with a constellation in the familiar shape of a football.
“The world cup will be a shining event that can be seen from everywhere, just like the stars in the night sky.” we do

Mascots.

Each FIFA World Cup since 1966 has its own mascot. World Cup Willie, the mascot for the 1966 competition, was the first World Cup mascot, and one of the first mascots to be associated with a major sporting competition. The mascot designs show some representing a characteristic feature (costume etc) of the host country.
The World Cup mascot is mostly targeted at children with cartoon shows and other merchandise released to coincide with the competition.

How.

This is an event that will be broadcast all over the world and watched by millions. Therefore this must carry a positive message that can be understood worldwide. I also hope to represent the host country of South Africa, possibly resembling African art and design within my work.

Powerful Black Men.

Although I don’t particularly want to get political, I also don’t want to use the host nation of South Africa as a prop, using the stereo typical white male athlete as its centre point. Therefore I have looked at some powerful black men and could incorporate this into my project.

Benjamin Zephaniah, is a British Rastafarian writer and dub poet, and is well known in contemporary English literature.
Zephaniah has published a well recieved book of poems, Pen Rhythm, in 1980, and recorded an album, Rasta, which featured a tribute to Nelson Mandela. It was because of this recording that he was introduced to the political prisoner and soon-to-be South African president, and in 1996, Mandela requested that Zephaniah host the president's Two Nations Concert at London's Royal Albert Hall.

Nelson Mandela was the first President of South Africa to be elected in fully-representative democratic elections. Mandela was a prominent anti-apartheid activist and leader of the African National Congress. He has received over a hundred awards over four decades, most notably the Nobel Peace Prize in 1993. He is currently a celebrated elder statesman who continues to voice his opinion on topical issues.
He has also appeared in recent videos promoting the 2010 world cup and of course the host country of South Africa.

Themes.

My target is to make people all over the world aware that the FIFA World cup is upon us and to sit up and take notice. I want to create a sense of anticipation and excitement.

Trajectory / Project Timeline

Week One: Begin project considering previous research.

Week Two: Consider promotional video or animation and begin to storyboard

Week Three: Continue to storyboard and develop initial ideas and concepts

Week Four: Once concept is finalized begin to produce visual identity

Week Five: Continue visual Identity, producing logo, corporate colours and possible event mascot

Week Six: Finalize Visual Identity

Week Seven: Start to create promotional video from original concept and include Visual Identity

Week Eight: Continue with promotional video

Week Nine: Finalize video and consider posters for the event

Week Ten: Continue with poster designs

Week Eleven: Finalize poster designs

Week Twelve: Bring entire project together and alter where necessary

Why not associates.

why not associates is a British graphic design company that works in many different media on many types of projects, including corporate identity, digital design,
motion graphics and television commercials.

Nike: film for Nike retail showcasing the European launch of the total 90 football range.

BBC: title sequence and promos for BBC sports personality of the year awards.

Nike: short film for Nike retail stores on the theme of heroism in sports.

Nike Shox: in-store graphics including window designs, shoe boxes and tags for the international launch of Nike’s shox 'more go' campaign.

Wieden+Kennedy

Wieden+Kennedy are an independent, creatively led advertising agency that exists to create strong and provocative relationships between good companies and their consumers, with offices in Portland, New York, Amsterdam, London, Tokyo and Shanghai.

Red Bee

Red Bee Media Limited is a media company which operates a playout centre in west London in the United Kingdom for television and radio broadcasters such as the BBC, UKTV, Virgin Media Television, ESPN and the Community Channel.
Red Bee Media provides "creative services", such as creation of advertisements, promotions and trailers for radio, television

ITV
In May 2005 Red Bee Media won a competitive pitch to work with ITV to re-brand its channels. Our brief was to create an overall brand architecture for the network and to re-brand the family of channels on-air, enabling the ITV network to move forwards to 2010 and beyond.

BBC
We were challenged to create a new identity for BBC One that would appeal to a wide audience and reflect how it brings people together as the nation's most popular channel.