The Theme for this project is the idea of 'Heroes'. Originating from ancient Greece, the land of Greek methology, the Olympic games are an international multi-sport event. I aim to create an advertising campaign that will work across T.V, Radio, Online and Broadband to promote the 2012 Olympic games in London. The blood, sweat and tears, the joy of success, setbacks and failures, the people around them and the human story behind the athlete that we can all identify with - the story of a heros journey. From these moments come the magical moments we all identify with, the ones that make up our memories and the excitement of the Olympics. This is why the Olympics can resonate with our deepest emotions and send tingles down our spine. I will document past Olympic games and investigate their advertising stategies and conserntrating on the most successful. I will consider how I can promote London as a city and research how the 2012 Olympic preporations are developing. The tone of voice for this project is Epic, Universal, Inspirational, magical and thrilling and is aimed towards every man, every woman and every child.
This abstract could relate to other major sporting events such as the FIFA World Cup.
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