Promote the FIFA World Cup 2010 in South Africa.
Proposal:
Create a short promotional video and visual identity for the FIFA World Cup 2010 in South Africa.
Why:
I came to this decision for two main reasons. First of all I am a big football fan, especially international football, and would love the chance to work on such a project. I am also very interested in the host country of South Africa, particularly their amazing landscapes and rich African wildlife. This was as a result of watching the classic film that is 'The Lion King' as a child. I also have an interest in African art and design because of their use of warm colours and abstract imagery.
I enjoy advertising both on and off line. I would like to increase my knowledge of Flash as I hope to go into the more digital aspect of design in the future. I hope to complete a 2 day Flash course some time over the duration of my project.
Vehicle:
The form this project shall take is that of an advertising campaign. Forms of media that shall be used include Logo design, Poster design, Promotional animation/ sting, Promotional events and a possible online presence.
How:
This is an event that will be broadcast all over the world and watched by millions. Therefore this must carry a possitive message that can be understood worldwide. I also hope to represent the host country of South Africa, possibly resembling African art and design within my work.
Targets:
My target is to make people all over the world aware that the FIFA World cup is upon us and to sit up and take notice. I want to create a sence of anticipation and excitement.
Trajectory: Project Timeline
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